South Park

South Park


The Embarcadero borders the neighborhood of South Park, which extends to ATT Park in the southeast. South of Market is just to the west. South Park was built in 1852 to approximate a London city square. This began as an exclusive San Francisco real estate development in the mid nineteenth century with the first paved sidewalks and roads in the city. But as access to the area improved and as the less affluent moved in, the rich moved out to tonier Nob Hill.

South Park is surrounded by restaurants and cafes which survived the dot.com crash. The neighborhood has mostly upper middle to moderately upper class inhabitants and multimedia companies continue to operate in this area but not in the numbers that once existed during the late 1990’s. South Park has been called “ground zero for the dot com revolution,” because of all the startup Internet companies that occupied low cost office space in the area. After 2001 many of them went bust, but a resurgence in web-related businesses has helped to rejuvenate South Park. This used to be a run-down warehouse area but with city revitalization projects, it is ironically becoming the “new Nob Hill.”





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