Fillmore District

Fillmore District


The working class district of the Fillmore has been changing in the last few years. Like other neighborhoods in the city, gentrification has caused the upper area to be more closely identified with affluent Pacific Heights. Now part of the Fillmore district is being referred to as “Lower Pacific Heights.” But unlike other more successful revitalization projects, those in the Fillmore have caused more of a demarcation between the rich and the poor.

The highlight of the neighborhood is the historic Fillmore auditorium, promoter Bill Graham’s music venue, which is still thriving. The counterculture 1960’s music scene flourished at the Fillmore with acts like the Grateful Dead, the Doors, Jimmy Hendrix, Carlos Santana, Big Brother and the Holding Company, and Jefferson Airplane played here. The British invasion was well- represented with the Who, Pink Floyd and Cream. The Loma Prieta earthquake caused substantial damage to the building and it was closed. After Bill Graham’s death in a helicopter crash in 1991, the Fillmore was retrofitted and reopened per his intention. The Fillmore has a capacity of 1199 and more recently has booked bands like Jack White’s The Deadweather and Radiohead.

Just east of Fillmore is Japantown, one of only three left in the U.S. At its center is the towering Peace Pagoda, a shopping complex full of excellent restaurants, book stores and gift shops.





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