Pier 39 Shopping

Pier 39 Shopping

At the northernmost waterfront on the San Francisco peninsula, east of Fisherman’s Wharf, Pier 39 is tourist central, really a waterfront mall with over 100 stores. That’s not to say that it’s not worthwhile. Pier 39 has attracted the third most number of visitors in the nation for good reason. Besides excellent waterfront restaurants, the 707,000 gallon Aquarium of the Bay, double-deck carousel, arcade, street performers, and an aquatic park, Pier 39 has enough shopping to keep any avid spendthrift’s attention. Formerly an abandoned cargo pier, this busiest of San Francisco tourist meccas opened in 1978. The Blue and Gold Fleet picks up and drops off passengers at the pier for San Francisco Bay cruises. Pier 39 is so popular because it’s kid-friendly. Many of the restaurants cater to families and the stores sell items that kids like. There is a Ghiradelli store, purveying all kinds of candy, not just their famous chocolates. Kids can get their parents to let them build a teddy bear, buy a kite to fly in Golden Gate Park or the beach, or play video games in the arcade. The younger kids will like the carousel, Disney Store and magic shop.

There are a myriad of other stores that appeal to adults as well such as a nature store, jewelry shops, and even a boutique for the left-handed.

After a long day shopping at Pier 39, grab some dinner at the Pier Market Seafood Restaurant. The chowder is great and the fresh fish selections are outstanding. The Pier Market was recently featured on local KRON 4 TV as the Best Seafood in San Francisco. Try for a window seat, relax, unwind, and enjoy the food and the view. 415/989-7437

There is parking in the garage on Beach Street across from Pier 39. The entrance is on Powell.